Concepedia
Statistics
Publications
52
Citations
5.8K
H-Index
40
Active since
1993
Affiliations
Massachusetts Institute of Technology(Current)
University of Chicago
Northwestern University
Duke University
Kellogg's (Canada)
Duncan Simester is an author at Massachusetts Institute of Technology specializing in marketing, management, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchEconomicsConsumer BehaviorBusiness AnalyticsDecision ScienceInteractive MarketingMicroeconomics
Publications per year
1993–2022
Firm‐Wide Incentives and Mutual Monitoring at Continental Airlines
Marc Knez, Duncan Simester · Journal of Labor Economics · 2001 · 386 citations
Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay
Dražen Prelec, Duncan Simester · Marketing Letters · 2001 · 354 citations
Customer Satisfaction Incentives
John R. Hauser, Duncan Simester, Birger Wernerfelt · Marketing Science · 1994 · 351 citations
Customer Satisfaction, Customer Satisfaction Incentives, Behavioral Decision Making +16
Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception
Eric T. Anderson, Duncan Simester · Journal of Marketing Research · 2014 · 287 citations
Customer Satisfaction, Consumer Study, Reputation Management +17
The Option Value of Returns: Theory and Empirical Evidence
Eric T. Anderson, Karsten T. Hansen, Duncan Simester · Marketing Science · 2009 · 270 citations
Empirical Finance, Optimal Return Policy, Consumer Research +21
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