Concepedia

André Bonfrer

AB

13

Publications

1K

Citations

12

H-Index

1994

Active since

Affiliations

Singapore Management University(Current)

University of Chicago

Australian National University

University of Pennsylvania

University of Georgia

André Bonfrer is an author at Singapore Management University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchEconomicsBrand StrategyBrand ManagementConsumer BehaviorFinanceAdvertising

Publications per year

1994–2019

13

Publications

13

Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

Pradeep K. Chintagunta, André Bonfrer, Inseong Song · Management Science · 2002 · 228 citations

Economics, Price Formation, Market Analysis +15

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Peter J. Danaher, André Bonfrer · Journal of Marketing Research · 2008 · 178 citations

Consumer Uncertainty, Digital Marketing, Competitive Advertising Interference +21

Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?

André Bonfrer, Pradeep K. Chintagunta · Review of Industrial Organization · 2004 · 163 citations · Full text

Price Formation, Retail Prices, Management +10

The Impact of Brand Quality on Shareholder Wealth

Sundar G. Bharadwaj, Kapil R. Tuli, André Bonfrer · Journal of Marketing · 2011 · 141 citations

Consumer Uncertainty, Firm Performance, Brand Strategy +16

Real-Time Evaluation of E-mail Campaign Performance

André Bonfrer, Xavier Drèze · Marketing Science · 2008 · 84 citations

Engineering, Online Experiment, Digital Marketing +22

Rows per page

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