André Bonfrer - Concepedia

Author

André Bonfrer

Singapore Management University ORCID

Also Known As

Andre Bonfrer, Andre Bonfrér, André Bonfrer, Bonfrer, André

Publications

1.2K

Citations

H-Index

Concepts

All Affiliations

Singapore Management University University of Chicago Australian National University University of Pennsylvania University of Georgia

About

André Bonfrer is an author at Singapore Management University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	850
2	Management	9	9	917
3	Business Analytics	2	2	98
4	Engineering	1	1	84
5	Public Health	1	1	31

André Bonfrer

Publications

Citations

H-Index

Page 1

	Year	Citations
Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior Pradeep K. Chintagunta, André Bonfrer, Inseong Song Management Science EconomicsPrice FormationMarket AnalysisNational BrandStore-brand Introduction	2002	228
The Effect of Competitive Advertising Interference on Sales for Packaged Goods Peter J. Danaher, André Bonfrer Journal of Marketing Research Consumer UncertaintyDigital MarketingCompetitive Advertising InterferenceTargeted AdvertisingConsumer Research	2008	178
Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced? André Bonfrer, Pradeep K. Chintagunta Review of Industrial Organization Price FormationRetail PricesManagementBusinessBrand Development	2004	163
The Impact of Brand Quality on Shareholder Wealth Sundar G. Bharadwaj, Kapil R. Tuli, André Bonfrer Journal of Marketing Consumer UncertaintyFirm PerformanceBrand StrategyBrand QualityManagement	2011	141
Real-Time Evaluation of E-mail Campaign Performance André Bonfrer, Xavier Drèze Marketing Science EngineeringOnline ExperimentDigital MarketingCommunicationBusiness Analytics	2008	84
Moving from customer lifetime value to customer equity Xavier Drèze, André Bonfrer Quantitative Marketing and Economics Customer ProfitabilityCustomer SatisfactionRelationship MarketingRevenue ManagementCustomer Retention	2009	55
An empirical investigation of the impact of communication timing on customer equity Xavier Drèze, André Bonfrer Journal of Interactive Marketing	2008	49
Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes Michael Braun, André Bonfrer Marketing Science	2011	48
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia André Bonfrer, Pradeep K. Chintagunta, John Roberts, Marketing Science Plain Packaging RegulationCigarette Plain PackagingConsumer ResearchPolicy AnalysisTobacco Control	2019	31
Do managers ovȩrreact to each others' promotional activity? Further empirical evidence Roderick J. Brodie, André Bonfrer, Justine Cutler International Journal of Research in Marketing Do ManagersAdvertisingPromotional ActivityManagementBusiness	1996	23

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