Peter J. Danaher

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

Nicole Coviello, Roderick J. Brodie, Peter J. Danaher et al. · Journal of Marketing · 2002 · 501 citations

Customer Satisfaction, Relationship Marketing, Market Development +14

A Comparison of Online and Offline Consumer Brand Loyalty

Peter J. Danaher, I Wilson, Robert A. Davis · Marketing Science · 2003 · 344 citations

Marketing, Customer Satisfaction, Economics +14

Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution

Mark Colgate, Peter J. Danaher · Journal of the Academy of Marketing Science · 2000 · 280 citations

Total Quality Management, Relationship Marketing, Customer Satisfaction +12

Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe et al. · Journal of Marketing Research · 2015 · 260 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +20

A comparison of question scales used for measuring customer satisfaction

Peter J. Danaher, Vanessa Haddrell · International Journal of Service Industry Management · 1996 · 254 citations

Satisfaction Scales, Customer Satisfaction, Customer Experience +15