Peter J. Danaher - Concepedia

Author

Peter J. Danaher

Also Known As

Danaher, P., Danaher, Peter J., P. J. Danaher, P.J. Danaher, PETER J. DANAHER, Peter Danaher, Peter J Danaher, Peter J. Danaher, Peter. J. Danaher

129

Publications

6.5K

Citations

H-Index

188

Concepts

All Affiliations

University of Auckland Monash University University of Waikato The University of Melbourne The University of Queensland

About

Peter J. Danaher is an author at University of Auckland specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	38	58	5.7K
2	Business	33	49	4.9K
3	Arts	14	16	1K
4	Engineering	13	14	539
5	Public Health	3	3	77

Peter J. Danaher

Publications

6.4K

Citations

H-Index

Page 1

	Year	Citations
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices Nicole Coviello, Roderick J. Brodie, Peter J. Danaher, Journal of Marketing Customer SatisfactionRelationship MarketingMarket DevelopmentContemporary Marketing PracticesManagement	2002	501
A Comparison of Online and Offline Consumer Brand Loyalty Peter J. Danaher, I Wilson, Robert A. Davis Marketing Science MarketingCustomer SatisfactionEconomicsTraditional Shopping EnvironmentOnline Customer Behavior	2003	344
Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution Mark Colgate, Peter J. Danaher Journal of the Academy of Marketing Science Total Quality ManagementRelationship MarketingCustomer SatisfactionCustomer ProfitabilityAsymmetric Impact	2000	280
Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe, Journal of Marketing Research Consumer UncertaintyBehavioral Decision MakingDigital MarketingMobile PhoneConsumer Research	2015	260
A comparison of question scales used for measuring customer satisfaction Peter J. Danaher, Vanessa Haddrell International Journal of Service Industry Management Satisfaction ScalesCustomer SatisfactionCustomer ExperienceService QualityCustomer Loyalty	1996	254
Customer Satisfaction during the Service Delivery Process Peter J. Danaher, Jan Mattsson European Journal of Marketing Customer SatisfactionConsumer ResearchHospitalityGuest ExperienceService Quality	1994	252
Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation Peter J. Danaher, Bruce G. S. Hardie, William P. Putsis Journal of Marketing Research Marketing-mix VariablesConsumer ResearchTechnology DiffusionMarket AnalysisManagement	2001	216
Factors Affecting Online Advertising Recall: A Study of Students Peter J. Danaher, Guy W. Mullarkey Journal of Advertising Research Web Advertising RecallOnline Customer BehaviorCognitive ScienceAdvertisingSocial Media	2003	193
Optimal Pricing of New Subscription Services: Analysis of a Market Experiment Peter J. Danaher Marketing Science Consumer ResearchBusiness AnalyticsMarket DesignPricingCustomer Attrition	2002	185
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign Peter J. Danaher, Tracey S. Dagger Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionTargeted AdvertisingConsumer ResearchCommunication	2013	182

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