I Wilson is an author at Statistics New Zealand specializing in economics, brand equity, and customer satisfaction.
Top concepts
BusinessEconomicsMarketingManagementBrand EquityConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive Marketing
Publications per year
2003–2003
1
1
A Comparison of Online and Offline Consumer Brand Loyalty
Peter J. Danaher, I Wilson, Robert A. Davis · Marketing Science · 2003 · 344 citations
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