Concepedia

Kulan Ranasinghe

KR

1

Publications

260

Citations

1

H-Index

2015

Active since

Affiliations

Monash University(Current)

Kulan Ranasinghe is an author at Monash University specializing in consumer uncertainty, digital marketing, and consumer decision making.

Top concepts

BusinessMarketingManagementAdvertisingCommunicationConsumer ChoiceMobile MarketingConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2015–2015

1

Publications

1

Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe et al. · Journal of Marketing Research · 2015 · 260 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +20

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