Concepedia

Zhao Ying

ZY

Statistics

Publications

22

Citations

1.6K

H-Index

16

Active since

2002

Affiliations

Hong Kong University of Science and Technology(Current)

Georgia State University

University of Hong Kong

New York University

Tarim University

Zhao Ying is an author at Hong Kong University of Science and Technology specializing in business, economics, and marketing.

Publications per year

2002–2025

22

Publications

22

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk

Tülin Erdem, Zhao Ying, Ana Valenzuela · Journal of Marketing Research · 2004 · 305 citations

Business, Marketing, Brand Management +12

Modeling Consumer Learning from Online Product Reviews

Yi Zhao, Sha Yang, Vishal Narayan et al. · Marketing Science · 2012 · 242 citations

Business, Marketing, Marketing Management +17

Voluntary Quality Disclosure and Market Interaction

Liang Guo, Zhao Ying · Marketing Science · 2008 · 207 citations

Social Sciences, Business Economics, Economics +13

Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace

J. Miguel Villas‐Boas, Zhao Ying · Journal of Marketing Research · 2005 · 175 citations

Social Sciences, Business Economics, Economics +17

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Yi Zhao, Zhao Ying, Kristiaan Helsen · Journal of Marketing Research · 2011 · 153 citations

Business, Marketing, Marketing Management +15

1–5 of 22