Concepedia

Kristiaan Helsen

KH

18

Publications

2.2K

Citations

18

H-Index

1988

Active since

Affiliations

University of Chicago(Current)

Hong Kong University of Science and Technology

University of Pennsylvania

Tilburg University

Graduate School USA

Kristiaan Helsen is an author at University of Chicago specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementEconomicsConsumer ResearchConsumer BehaviorData ScienceBusiness StrategyStatisticsMarketing Strategy

Publications per year

1988–2011

18

Publications

18

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald J. van Heerde, Kristiaan Helsen, Marnik G. Dekimpe · Marketing Science · 2007 · 403 citations

Marketing Effectiveness, Brand Equity, Consumer Product Safety +14

Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

Kristiaan Helsen, David C. Schmittlein · Marketing Science · 1993 · 305 citations

Marketing Analytics, Customer Satisfaction, Statistical Methods +14

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Kristiaan Helsen, Kamel Jedidi, Wayne S. DeSarbo · Journal of Marketing · 1993 · 253 citations

International Marketing, Trade, Internationalization +17

Weathering product-harm crises

Kathleen Cleeren, Marnik G. Dekimpe, Kristiaan Helsen · Journal of the Academy of Marketing Science · 2007 · 216 citations · Full text

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Yi Zhao, Zhao Ying, Kristiaan Helsen · Journal of Marketing Research · 2011 · 152 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +22

Rows per page

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