Kathleen Cleeren

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe · Journal of Marketing · 2012 · 321 citations · Full text

Consumer Uncertainty, Brand Strategy, Consumer Research +21

Weathering product-harm crises

Kathleen Cleeren, Marnik G. Dekimpe, Kristiaan Helsen · Journal of the Academy of Marketing Science · 2007 · 216 citations · Full text

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

Kathleen Cleeren, Marnik G. Dekimpe, Harald J. van Heerde · Journal of the Academy of Marketing Science · 2017 · 181 citations · Full text

Consumer Product Safety, Management, Business +8

The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings

Sara Van der Maelen, Els Breugelmans, Kathleen Cleeren · Journal of Marketing · 2016 · 43 citations · Full text

Negotiation, Consumer Uncertainty, Consumer Research +22

How Business Cycles Affect the Healthcare Sector: A Cross‐country Investigation

Kathleen Cleeren, Lien Lamey, Jan‐Hinrich Meyer et al. · Health Economics · 2015 · 42 citations · Full text

Health Administration, Comparative Health Systems, Health Reform +27