Concepedia

Els Breugelmans

EB

23

Publications

1.6K

Citations

19

H-Index

2006

Active since

Affiliations

KU Leuven(Current)

Maastricht University

University of Maryland, College Park

Erasmus University Rotterdam

Province of Antwerp

Els Breugelmans is an author at KU Leuven specializing in marketing, consumer research, and business.

Top concepts

MarketingConsumer ResearchBusinessManagementInteractive MarketingConsumer BehaviorCustomer SatisfactionEconomicsDigital MarketingCommunication

Publications per year

2006–2023

23

Publications

23

The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?

Kristina Melis, Katia Campo, Els Breugelmans et al. · Journal of Retailing · 2015 · 306 citations · Full text

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +11

The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior

Jie Zhang, Els Breugelmans · Journal of Marketing Research · 2011 · 143 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Motivation +19

Advancing research on loyalty programs: a future research agenda

Els Breugelmans, Tammo H.A. Bijmolt, Jie Zhang et al. · Marketing Letters · 2014 · 143 citations · Full text

Customer Satisfaction, Loyalty Programs, Business +4

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

Katia Campo, Els Breugelmans · Journal of Interactive Marketing · 2015 · 131 citations · Full text

Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector

Els Breugelmans, Katia Campo · Journal of Retailing · 2016 · 105 citations · Full text

Economics, Empirical Analysis, Price Formation +7

Rows per page

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