Concepedia

Publication | Open Access

Advancing research on loyalty programs: a future research agenda

DOIFull Paper Access

143

Citations

29

References

2014

Year

Els Breugelmans, Tammo H.A. Bijmolt, Jie Zhang, Leonardo J. Basso, Matilda Dorotić, Praveen K. Kopalle, Alec Minnema, Willem Jan Mijnlieff, Nancy V. Wünderlich
Marketing Letters

References

YearCitations

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