Concepedia

Michael Lewis

ML

Statistics

Publications

27

Citations

2.5K

H-Index

22

Active since

1986

Affiliations

Emory University(Current)

University of Florida

University of British Columbia

University of Colorado Boulder

Washington University in St. Louis

Michael Lewis is an author at Emory University specializing in marketing, business, and marketing management.

Publications per year

1986–2024

27

Publications

27

The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention

Michael Lewis · Journal of Marketing Research · 2004 · 540 citations

Business, Marketing, Marketing Management +17

Perceived Harm, Addictiveness, and Social Acceptability of Tobacco Products and Marijuana Among Young Adults: Marijuana, Hookah, and Electronic Cigarettes Win

Carla J. Berg, Erin Stratton, Gillian L. Schauer et al. · Substance Use & Misuse · 2014 · 340 citations · Full text

Public Health, Health Behavior, Adolescent Health +14

An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions

Michael Lewis, Vishal Singh, Scott Fay · Marketing Science · 2006 · 190 citations

Business, Marketing, Marketing Management +17

Customer Acquisition Promotions and Customer Asset Value

Michael Lewis · Journal of Marketing Research · 2006 · 162 citations

Management, Marketing, Marketing Management +16

The Impact of Candidate Appearance and Advertising Strategies on Election Results

JoAndrea Hoegg, Michael Lewis · Journal of Marketing Research · 2011 · 128 citations

Business, Marketing, Political Science +17

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