Concepedia
Statistics
Publications
27
Citations
2.4K
H-Index
22
Active since
1986
Affiliations
Emory University(Current)
University of Florida
University of British Columbia
University of Colorado Boulder
Washington University in St. Louis
Michael Lewis is an author at Emory University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorEconomicsCustomer SatisfactionAdvertisingInteractive MarketingPublic Health
Publications per year
1986–2024
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
Michael Lewis · Journal of Marketing Research · 2004 · 534 citations
Customer Satisfaction, Consumer Research, Business Analytics +19
Perceived Harm, Addictiveness, and Social Acceptability of Tobacco Products and Marijuana Among Young Adults: Marijuana, Hookah, and Electronic Cigarettes Win
Carla J. Berg, Erin Stratton, Gillian L. Schauer et al. · Substance Use & Misuse · 2014 · 335 citations · Full text
An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions
Michael Lewis, Vishal Singh, Scott Fay · Marketing Science · 2006 · 187 citations
Customer Satisfaction, Consumer Research, Shipping-fee Schedules +25
Customer Acquisition Promotions and Customer Asset Value
Michael Lewis · Journal of Marketing Research · 2006 · 160 citations
Marketing Analytics, Customer Satisfaction, Acquisition Discount Depth +15
The Impact of Candidate Appearance and Advertising Strategies on Election Results
JoAndrea Hoegg, Michael Lewis · Journal of Marketing Research · 2011 · 122 citations
Targeted Advertising, Consumer Research, Personality Trait Inferences +17
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