Concepedia

JoAndrea Hoegg

JH

23

Publications

2K

Citations

19

H-Index

2007

Active since

Affiliations

University of British Columbia(Current)

University of Florida

Emory University

JoAndrea Hoegg is an author at University of British Columbia specializing in consumer research, marketing, and management.

ORCID

Top concepts

Publications per year

2007–2022

23

Publications

23

Taste Perception: More than Meets the Tongue

JoAndrea Hoegg, Joseph W. Alba · Journal of Consumer Research · 2007 · 293 citations

The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude

Boyoun Chae, JoAndrea Hoegg · Journal of Consumer Research · 2013 · 209 citations

The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context

Lan Jiang, JoAndrea Hoegg, Darren W. Dahl et al. · Journal of Consumer Research · 2009 · 206 citations

The good, the bad, and the ugly: Influence of aesthetics on product feature judgments

JoAndrea Hoegg, Joseph W. Alba, Darren W. Dahl · Journal of Consumer Psychology · 2010 · 181 citations

The Impact of Fear on Emotional Brand Attachment

Lea Dunn, JoAndrea Hoegg · Journal of Consumer Research · 2014 · 168 citations

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