Lea Dunn is an author at University of Washington specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchPersuasionSocial SciencesConsumer BehaviorConsumer Decision MakingBehavioral Decision MakingBiasEmpathy
Publications per year
2012–2021
5
5
The Impact of Fear on Emotional Brand Attachment
Lea Dunn, JoAndrea Hoegg · Journal of Consumer Research · 2014 · 168 citations
Rows per page
1–5 of 5