Concepedia
Statistics
Publications
7
Citations
492
H-Index
Active since
2008
Affiliations
Nanyang Technological University(Current)
University of British Columbia
HEC Montréal
Louisiana Tech University
Thomas Allard is an author at Nanyang Technological University specializing in marketing, business, and consumer behavior.
Publications per year
2008–2021
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth
Thomas Allard, Lea Dunn, Katherine White · Journal of Marketing · 2020 · 160 citations · Full text
Business, Marketing, Marketing Management +14
When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations
Thomas Allard, Barry J. Babin, Jean‐Charles Chebat · Journal of Retailing and Consumer Services · 2008 · 140 citations · Full text
Business, Marketing, Retail Management +17
Cross-Domain Effects of Guilt on Desire for Self-Improvement Products
Thomas Allard, Katherine White · Journal of Consumer Research · 2015 · 111 citations · Full text
Business, Marketing, Psychology +16
Comparative Price and the Design of Effective Product Communications
Thomas Allard, Dale W. Griffin · Journal of Marketing · 2017 · 37 citations · Full text
Business, Marketing, Marketing Management +13
When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
Thomas Allard, David J. Hardisty, Dale W. Griffin · Journal of Marketing Research · 2019 · 22 citations
Business, Economics, Marketing +12
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