Nidhi Agrawal

Imaging Data Reveal a Higher Pediatric Stroke Incidence Than Prior US Estimates

Nidhi Agrawal, S. Claiborne Johnston, Stephen Sidney et al. · Stroke · 2009 · 268 citations · Full text

Medicine, Pediatrics, Radiology +15

The Effects of Self‐Construal and Commitment on Persuasion

Nidhi Agrawal, Durairaj Maheswaran · Journal of Consumer Research · 2005 · 247 citations

Business, Marketing, Psychology +7

Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt

Nidhi Agrawal, Adam Duhachek · Journal of Marketing Research · 2010 · 222 citations

Social Sciences, Psychology, Social Psychology +15

What we feel and why we buy: the influence of emotions on consumer decision-making

Chethana Achar, Jane So, Nidhi Agrawal et al. · Current Opinion in Psychology · 2016 · 215 citations

Business, Marketing, Marketing Management +12

Guilt versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages

Adam Duhachek, Nidhi Agrawal, DaHee Han · Journal of Marketing Research · 2012 · 212 citations

Social Sciences, Psychology, Social Psychology +16