Concepedia

Jane So

JS

2

Publications

407

Citations

2

H-Index

2015

Active since

Affiliations

University of Washington(Current)

Indiana University Bloomington

Jane So is an author at University of Washington specializing in behavioral decision making, consumer decision making, and social sciences.

Top concepts

EmotionMarketingManagementPsychologySocial SciencesConsumer BehaviorConsumer ResearchConsumer PsychologyConsumer Decision MakingBehavioral Decision Making

Publications per year

2015–2016

2

Publications

2

What we feel and why we buy: the influence of emotions on consumer decision-making

Chethana Achar, Jane So, Nidhi Agrawal et al. · Current Opinion in Psychology · 2016 · 206 citations

Marketing, Consumer Decision Making, Behavioral Decision Making +11

The psychology of appraisal: Specific emotions and decision‐making

Jane So, Chethana Achar, DaHee Han et al. · Journal of Consumer Psychology · 2015 · 201 citations

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