Lan Jiang

The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context

Lan Jiang, JoAndrea Hoegg, Darren W. Dahl et al. · Journal of Consumer Research · 2009 · 206 citations

RETRACTED ARTICLE: Investigation of the evaluation system of SMEs’ industrial cluster management performance based on wireless network development

Lan Jiang, Chengjun Wang, Wei Zhang · EURASIP Journal on Wireless Communications and Networking · 2019 · 123 citations · Full text

Wireless Network Era, Technology, Engineering +15

Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis

Sara Hanson, Lan Jiang, Darren W. Dahl · Journal of the Academy of Marketing Science · 2018 · 106 citations

Customer Satisfaction, Online Brand Community, Online Customer Behavior +12

Consumer Reaction to Unearned Preferential Treatment

Lan Jiang, JoAndrea Hoegg, Darren W. Dahl · Journal of Consumer Research · 2013 · 91 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +22

Comparing students' and managers' perceptions of essential entry-level management competencies in the hospitality industry: An empirical study

Lan Jiang, George Alexakis · Journal of Hospitality Leisure Sport & Tourism Education · 2017 · 86 citations

Hospitality Human Resources, Customer Satisfaction, Management Education +9