Concepedia

Sara Hanson

SH

9

Publications

374

Citations

9

H-Index

2017

Active since

Affiliations

University of Richmond(Current)

University of Oregon

Santa Clara University

Sara Hanson is an author at University of Richmond specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCommunicationConsumer EngagementCustomer SatisfactionInteractive MarketingSocial Influence

Publications per year

2017–2025

9

Publications

9

Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis

Sara Hanson, Lan Jiang, Darren W. Dahl · Journal of the Academy of Marketing Science · 2018 · 106 citations

Customer Satisfaction, Online Brand Community, Online Customer Behavior +12

Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment

Sara Hanson, Hong Yuan · Journal of the Academy of Marketing Science · 2017 · 75 citations

Customer Satisfaction, Management, Consumer Research +10

Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers?

Nathan Warren, Sara Hanson, Hong Yuan · Journal of Service Research · 2020 · 54 citations

Customer Experience, Customer Satisfaction, Frontline Service Scripts +19

Social media advertising: How online motivations and congruency influence perceptions of trust

Jeffrey R. Carlson, Sara Hanson, Joseph Pancras et al. · Journal of Consumer Behaviour · 2021 · 37 citations

Congruency Influence Perceptions, Digital Marketing, Online Communication +28

Tipping, Disrupted: The Multi-Stakeholder Digital Tipped Service Journey

Nathan Warren, Sara Hanson · Journal of Service Research · 2023 · 33 citations · Full text

Customer Satisfaction, Organizations, Digital Marketing +18

Rows per page

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