Concepedia

Joseph Pancras

JP

18

Publications

825

Citations

14

H-Index

2006

Active since

Affiliations

University of Connecticut(Current)

Pennsylvania State University

Jacobs Institute

Washington State University

Georgia State University

Joseph Pancras is an author at University of Connecticut specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionDigital MarketingInteractive MarketingBusiness AnalyticsEconomics

Publications per year

2006–2022

18

Publications

18

Cross-buying in retailing: Drivers and consequences

V. Kumar, Mark S. George, Joseph Pancras · Journal of Retailing · 2008 · 177 citations

Management, Consumer Research, Business +5

Optimal Marketing Strategies for a Customer Data Intermediary

Joseph Pancras, K. Sudhir · Journal of Marketing Research · 2007 · 118 citations

Marketing Analytics, Customer Satisfaction, Optimal Marketing Strategies +19

Issues and Perspectives in Global Customer Relationship Management

B. Ramaseshan, David Bejou, Subhash C. Jain et al. · Journal of Service Research · 2006 · 81 citations

Customer Experience, Customer Satisfaction, Digital Marketing +19

On the brink: Predicting business failure with mobile location-based checkins

Lei Wang, Ram D. Gopal, Ramesh Shankar et al. · Decision Support Systems · 2015 · 80 citations · Full text

Engineering, Data Science, Business Intelligence +12

An Empirical Analysis of the Impact of Promotional Discounts on Store Performance

Dinesh K. Gauri, Brian T. Ratchford, Joseph Pancras et al. · Journal of Retailing · 2017 · 77 citations

Customer Satisfaction, Empirical Analysis, Promotional Discounts +10

Rows per page

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