Concepedia

Hong Yuan

HY

15

Publications

414

Citations

12

H-Index

2002

Active since

Affiliations

University of Oregon(Current)

University of Illinois Urbana-Champaign

University of Richmond

University of Missouri–Kansas City

California Polytechnic State University

Hong Yuan is an author at University of Oregon specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBehavioral Decision MakingEconomicsBehavioral EconomicsExperimental EconomicsConsumer Decision Making

Publications per year

2002–2022

15

Publications

15

Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment

Sara Hanson, Hong Yuan · Journal of the Academy of Marketing Science · 2017 · 75 citations

Customer Satisfaction, Management, Consumer Research +10

Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers?

Nathan Warren, Sara Hanson, Hong Yuan · Journal of Service Research · 2020 · 54 citations

Customer Experience, Customer Satisfaction, Frontline Service Scripts +19

Building trust to increase purchase intentions: The signaling impact of low pricing policies

Tiffany Barnett White, Hong Yuan · Journal of Consumer Psychology · 2011 · 42 citations

Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing

Atul Kulkarni, Hong Yuan · Journal of Advertising · 2014 · 34 citations

Targeted Advertising, Persuasive Technology, Social Influence +19

The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies

Hong Yuan, Song Han · Journal of Marketing Research · 2011 · 31 citations

Price Expectations, Consumer Uncertainty, Market Equilibrium +18

Rows per page

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