Concepedia

Boyoun Chae

BC

5

Publications

365

Citations

5

H-Index

2013

Active since

Affiliations

Cheung Kong Graduate School of Business(Current)

University of British Columbia

Boyoun Chae is an author at Cheung Kong Graduate School of Business specializing in psychology, human ingestive behavior, and social sciences.

ORCID

Top concepts

Publications per year

2013–2022

5

Publications

5

The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude

Boyoun Chae, JoAndrea Hoegg · Journal of Consumer Research · 2013 · 209 citations

Environmental Disorder Leads to Self-Regulatory Failure

Boyoun Chae, Rui Zhu · Journal of Consumer Research · 2013 · 69 citations

Judging Product Effectiveness from Perceived Spatial Proximity

Boyoun Chae, Xiuping Li, Rui Zhu · Journal of Consumer Research · 2013 · 61 citations

The lasting smell of temptation: Counteractive effects of indulgent food scents

Boyoun Chae, Sangsuk Yoon, Ernest Baskin et al. · Journal of Business Research · 2022 · 14 citations

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“Our” brand's failure leads to “their” product derogation

Boyoun Chae, Darren W. Dahl, Rui Zhu · Journal of Consumer Psychology · 2017 · 12 citations

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