Concepedia

Yuping Liu

YL

12

Publications

2.3K

Citations

11

H-Index

2003

Active since

Affiliations

Old Dominion University(Current)

Dominion University College

National Chung Cheng University

Yuping Liu is an author at Old Dominion University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionEconomicsConsumer BehaviorService QualityBusiness StrategyDigital Marketing

Publications per year

2003–2024

12

Publications

12

Developing a scale to measure the interactivity of websites

Yuping Liu · Journal of Advertising Research · 2003 · 635 citations

Engineering, Communication, Inexperienced Internet Users +21

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Yuping Liu · Journal of Marketing · 2007 · 466 citations

Customer Satisfaction, Economics, Consumer Purchase Behavior +15

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Yuping Liu · Journal of Marketing · 2007 · 297 citations

Customer Satisfaction, Economics, Consumer Purchase Behavior +15

Predicting the Use of Pirated Software: A Contingency Model Integrating Perceived Risk with the Theory of Planned Behavior

Chechen Liao, Hong-Nan Lin, Yuping Liu · Journal of Business Ethics · 2009 · 224 citations

Behavioral Decision Making, Technology Acceptance Model, Extended Theory +12

Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability

Yuping Liu, Rong Yang · Journal of Marketing · 2008 · 203 citations

Customer Satisfaction, Economics, Loyalty Programs +13

Rows per page

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