Concepedia

Loyalty Program Model

Loyalty Program Model is a business model in e-commerce that belongs to the category of customer retention strategies, distinguished by its systematic use of reward-based incentives to encourage repeat purchases and enhance long-term consumer engagement with a digital platform.

143

Publications

12.5K

Citations

351

Authors

210

Institutions

Publications per year

2017–2026

54

Parents

Publications

143

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Ruth N. Bolton, P.K. Kannan, Matthew D. Bramlett · Journal of the Academy of Marketing Science · 2000 · 1.2K citations

, , +16

Customer loyalty and customer loyalty programs

Mark Uncles, Grahame R. Dowling, Kathy Hammond · Journal of Consumer Marketing · 2003 · 844 citations

, , +13

Loyalty programs and their impact on repeat-purchase loyalty patterns

Byron Sharp, Anne Sharp · International Journal of Research in Marketing · 1997 · 779 citations

, , +14

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Youjae Yi, Hoseong Jeon · Journal of the Academy of Marketing Science · 2003 · 720 citations

, , +17

The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention

Michael Lewis · Journal of Marketing Research · 2004 · 540 citations

, , +17

1–5 of 143

Authors

351

  1. TH
    Tammo H.A. Bijmolt

    University of Groningen, Netherlands

    5 publications · 446 citations

    5

    h-index

  2. PK
    Praveen K. Kopalle

    Dartmouth College, United States

    4 publications · 347 citations

    4

    h-index

  3. YL
    Yuping Liu–Thompkins

    Old Dominion University, United States

    3 publications · 74 citations

    3

    h-index

  4. EB
    Els Breugelmans

    KU Leuven, Belgium

    3 publications · 203 citations

    3

    h-index

  5. LM
    Lars Meyer‐Waarden

    Centre National de la Recherche Scientifique, France

    3 publications · 590 citations

    3

    h-index

1–5 of 351

Institutions

210

  1. UNSW Sydney

    Sydney, Australia

    5 h-index

    7 publications

    2K citations

  2. University of Groningen

    Groningen, The Netherlands

    4 h-index

    6 publications

    578 citations

  3. University of Houston

    Houston, United States

    4 h-index

    6 publications

    288 citations

  4. Dartmouth College

    Hanover, United States

    4 h-index

    7 publications

    548 citations

  5. KU Leuven

    Leuven, Belgium

    4 h-index

    4 publications

    273 citations

  6. University of Maryland, College Park

    College Park, United States

    3 h-index

    4 publications

    2.5K citations

  7. University of Pittsburgh

    Pittsburgh, United States

    3 h-index

    3 publications

    184 citations

  8. Old Dominion University

    Norfolk, United States

    3 h-index

    3 publications

    74 citations

1–8 of 210

Venues

  1. Journal of the Academy of Marketing Science

    11 publications · 3K citations

    11

    h-index

  2. Journal of Retailing and Consumer Services

    10 publications · 832 citations

    10

    h-index

  3. Journal of Business Research

    JBR · 7 publications · 924 citations

    7

    h-index

  4. 4

    h-index

  5. Journal of Consumer Marketing

    4 publications · 1.1K citations

    4

    h-index

1–5