Concepedia

Lars Meyer‐Waarden

LM

22

Publications

2.2K

Citations

21

H-Index

2006

Active since

Affiliations

Centre National de la Recherche Scientifique(Current)

Université Toulouse-I-Capitole

EM Strasbourg Business School

Université Toulouse III - Paul Sabatier

Lars Meyer‐Waarden is an author at Centre National de la Recherche Scientifique specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionInteractive MarketingCommunicationConsumer Decision MakingBehavioral Decision Making

Publications per year

2006–2024

22

Publications

22

The effects of loyalty programs on customer lifetime duration and share of wallet

Lars Meyer‐Waarden · Journal of Retailing · 2007 · 341 citations

Customer Profitability, Customer Satisfaction, Customer Lifetime Duration +10

The influence of loyalty programme membership on customer purchase behaviour

Lars Meyer‐Waarden · European Journal of Marketing · 2008 · 247 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +21

“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles

Lars Meyer‐Waarden, Julien Cloarec · Technovation · 2021 · 173 citations

Ai-powered Autonomous Vehicles, Automated Vehicles, Engineering +11

Big data and firm performance: The roles of market-directed capabilities and business strategy

Samppa Suoniemi, Lars Meyer‐Waarden, Andréas Munzel et al. · Information & Management · 2020 · 153 citations · Full text

Market-directed Capabilities, Firm Performance, Management +11

Grocery retail loyalty program effects: self-selection or purchase behavior change?

Lars Meyer‐Waarden, Christophe Benavent · Journal of the Academy of Marketing Science · 2008 · 132 citations

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +9

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