12
Publications
1K
Citations
12
H-Index
2014
Active since
Andréas Munzel is an author at Centre National de la Recherche Scientifique specializing in communication, management, and marketing.
Top concepts
ManagementCommunicationMarketingConsumer ResearchArtsSocial MediaConsumer BehaviorOnline ReviewsSocial InfluenceDigital Marketing
Publications per year
2014–2024
12
12
Giulia Pavone, Lars Meyer‐Waarden, Andréas Munzel · Journal of Interactive Marketing · 2022 · 102 citations
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1–5 of 12