Concepedia

Loyalty Program Management

Loyalty Program Management is a specialized domain of customer relationship and service marketing management that focuses on the strategic design, implementation, and continual evaluation of structured reward and recognition schemes to stimulate repeat patronage, deepen customer engagement, and enhance customer lifetime value, particularly in hospitality and retail service contexts.

206

Publications

13.7K

Citations

484

Authors

268

Institutions

Publications per year

2017–2026

78

Parents

Children

Publications

206

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Peter C. Verhoef · Journal of Marketing · 2003 · 1.5K citations

, , +17

Customer loyalty and customer loyalty programs

Mark Uncles, Grahame R. Dowling, Kathy Hammond · Journal of Consumer Marketing · 2003 · 844 citations

, , +13

Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status

Xavier Drèze, Joseph C. Nunes · Journal of Consumer Research · 2008 · 357 citations

, , +14

The effects of loyalty programs on customer lifetime duration and share of wallet

Lars Meyer‐Waarden · Journal of Retailing · 2007 · 342 citations

, , +14

Perceived benefits of loyalty programs: Scale development and implications for relational strategies

Aîda Mimouni-Chaabane, Pierre Volle · Journal of Business Research · 2009 · 331 citations

, , +17

1–5 of 206

Authors

484

  1. TH
    Tammo H.A. Bijmolt

    University of Groningen, Netherlands

    6 publications · 662 citations

    6

    h-index

  2. ST
    Sarah Tanford

    University of Nevada, Las Vegas, United States

    6 publications · 228 citations

    6

    h-index

  3. RF
    Rick Ferguson

    Milford Hospital, United States

    4 publications · 249 citations

    4

    h-index

  4. PK
    Praveen K. Kopalle

    Dartmouth College, United States

    4 publications · 347 citations

    4

    h-index

  5. OB
    Orie Berezan

    University of Nevada, Las Vegas, United States

    4 publications · 136 citations

    4

    h-index

1–5 of 484

Institutions

268

  1. University of Nevada, Las Vegas

    Las Vegas, United States

    9 h-index

    17 publications

    689 citations

  2. University of Groningen

    Groningen, The Netherlands

    6 h-index

    11 publications

    1.3K citations

  3. Old Dominion University

    Norfolk, United States

    5 h-index

    5 publications

    397 citations

  4. UNSW Sydney

    Sydney, Australia

    5 h-index

    7 publications

    2K citations

  5. Michigan State University

    East Lansing, United States

    4 h-index

    4 publications

    363 citations

  6. Toronto Metropolitan University

    Toronto, Canada

    4 h-index

    8 publications

    182 citations

  7. Cornell University

    Ithaca, United States

    4 h-index

    4 publications

    247 citations

  8. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    4 h-index

    7 publications

    330 citations

1–8 of 268

Venues

  1. Journal of Retailing and Consumer Services

    12 publications · 720 citations

    12

    h-index

  2. Journal of Business Research

    JBR · 10 publications · 1.1K citations

    10

    h-index

  3. Journal of Consumer Marketing

    9 publications · 1.2K citations

    9

    h-index

  4. Journal of the Academy of Marketing Science

    8 publications · 642 citations

    8

    h-index

  5. Journal of Relationship Marketing

    JRM · 7 publications · 169 citations

    7

    h-index

1–5