Concepedia

Personalized Offers

Personalized Offers is a loyalty program management construct that refers to targeted incentives or rewards dynamically tailored to individual customer preferences, behaviors, and historical interactions, distinguished from generic promotions by its reliance on data-driven insights to enhance relevance and engagement.

31

Publications

1.7K

Citations

93

Authors

54

Institutions

Publications per year

2017–2026

17

Parents

Publications

31

Big Data and Service Operations

Maxime C. Cohen · Production and Operations Management · 2017 · 230 citations

, , +17

Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection1

Lee, Jae‐Hyeon Ahn, Youngsok Bang · MIS Quarterly · 2011 · 161 citations

, , +16

Competitive Personalized Pricing

Zhijun Chen, Chongwoo Choe, Noriaki Matsushima · Management Science · 2020 · 141 citations

, , +15

Dynamic personalization of web sites without user intervention

Ranieri Baraglia, Fabrizio Silvestri · Communications of the ACM · 2007 · 111 citations · Full text

, , +14

Privacy and identity management for everyone

Jan Camenisch, Abhi Shelat, Dieter Sommer et al. · 2005 · 101 citations

, , +17

1–5 of 31

Authors

93

  1. CP
    Chinazor Prisca Amajuoyi

    1 publications · 21 citations

    1

    h-index

  2. LK
    Luther Kington Nwobodo

    1 publications · 21 citations

    1

    h-index

  3. KA
    Khalid Alomari

    Al-Hussein Bin Talal University, Jordan

    1 publications · 88 citations

    1

    h-index

  4. AD
    Ankur Datta

    Carnegie Mellon University, United States

    1 publications · 11 citations

    1

    h-index

  5. XW
    Xin Wan

    Huazhong University of Science and Technology, China

    1 publications · 14 citations

    1

    h-index

1–5 of 93

Institutions

54

  1. The University of Texas at Dallas

    Richardson, United States

    2 h-index

    3 publications

    79 citations

  2. Amazon (United States)

    Seattle, United States

    1 h-index

    1 publications

    11 citations

  3. Universidade do Porto

    Porto, Portugal

    1 h-index

    1 publications

    28 citations

  4. Arab Academy for Science, Technology, and Maritime Transport

    Alexandria, Egypt

    1 h-index

    1 publications

    27 citations

  5. Norwegian University of Life Sciences

    Ås, Norway

    1 h-index

    2 publications

    42 citations

  6. Microsoft Research (United Kingdom)

    Cambridge, United Kingdom

    1 h-index

    2 publications

    26 citations

  7. Tilburg University

    Tilburg, The Netherlands

    1 h-index

    1 publications

    101 citations

  8. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    1 h-index

    2 publications

    128 citations

1–8 of 54

Venues

  1. Management Science

    3 publications · 224 citations

    3

    h-index

  2. European Journal of Operational Research

    2 publications · 69 citations

    2

    h-index

  3. Marketing Science

    1 publications · 18 citations

    1

    h-index

  4. Proceedings of the VLDB Endowment

    PVLDB · 1 publications · 13 citations

    1

    h-index

  5. Amfiteatru Economic

    1 publications · 68 citations

    1

    h-index

1–5