Concepedia

Youngsok Bang

YB

Statistics

Publications

10

Citations

537

H-Index

10

Active since

2011

Affiliations

Korea Advanced Institute of Science and Technology(Current)

Hansung University

McGill University

Yonsei University

Youngsok Bang is an author at Korea Advanced Institute of Science and Technology specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementSearch CostsCommunicationMobile MarketingDigital MarketingUser ExperienceConsumer BehaviorConsumer Research

Publications per year

2011–2023

10

Publications

10

Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection1

Lee, Jae‐Hyeon Ahn, Youngsok Bang · MIS Quarterly · 2011 · 158 citations

Channel Capabilities, Product Characteristics, and the Impacts of Mobile Channel Introduction

Youngsok Bang, Dong-Joo Lee, Kunsoo Han et al. · Journal of Management Information Systems · 2013 · 132 citations

Digital Marketing, Communication, Channel Characterization +20

Analyzing ChatGPT adoption drivers with the TOEK framework

Hyeon Jo, Youngsok Bang · Scientific Reports · 2023 · 61 citations · Full text

How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?

Yongjin Park, Youngsok Bang, Jae‐Hyeon Ahn · Information Systems Research · 2020 · 47 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +22

Improving information security management: An analysis of ID–password usage and a new login vulnerability measure

Youngsok Bang, Dong-Joo Lee, Yoon-Soo Bae et al. · International Journal of Information Management · 2012 · 40 citations

Information Security Management, Engineering, Usable Security +8

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