Nathan M. Fong

Many Analysts, One Data Set: Making Transparent How Variations in Analytic Choices Affect Results

Raphael Silberzahn, Eric Luis Uhlmann, Daniel P. Martin et al. · Advances in Methods and Practices in Psychological Science · 2018 · 830 citations · Full text

Quantitative Methods, Behavioral Decision Making, Decision Analysis +22

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Nathan M. Fong, Zheng Fang, Xueming Luo · Journal of Marketing Research · 2015 · 318 citations

Engineering, Digital Marketing, Consumer Research +19

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan et al. · Journal of Interactive Marketing · 2017 · 252 citations · Full text

Competitive Price Targeting with Smartphone Coupons

Jean‐Pierre Dubé, Zheng Fang, Nathan M. Fong et al. · Marketing Science · 2017 · 146 citations

Competitor Response, Game Theory, Market Design +22

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Eric T. Anderson, Nathan M. Fong, Duncan Simester et al. · Journal of Marketing Research · 2010 · 109 citations

Customer Satisfaction, Digital Marketing, Corporate Tax +22