Nathan M. Fong - Concepedia

Author

Nathan M. Fong

Temple University ORCID

Also Known As

Fong, Nathan, N Fong, N. Fong, Nathan Fong, Nathan M. Fong

Publications

Citations

H-Index

Concepts

All Affiliations

Temple University Sichuan University International Potato Center University of Groningen Temple College

About

Nathan M. Fong is an author at Temple University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	1.6K
2	Business	5	5	672
3	Engineering	4	4	357
4	Arts	2	2	913
5	Public Health	2	2	21

Nathan M. Fong

Publications

Citations

H-Index

Page 1

	Year	Citations
Many Analysts, One Data Set: Making Transparent How Variations in Analytic Choices Affect Results Raphael Silberzahn, Eric Luis Uhlmann, Daniel P. Martin, Advances in Methods and Practices in Psychological Science Quantitative MethodsBehavioral Decision MakingDecision AnalysisSocial InfluenceRevealed Preference	2018	830
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions Nathan M. Fong, Zheng Fang, Xueming Luo Journal of Marketing Research EngineeringDigital MarketingConsumer ResearchLocalizationBuying Behavior	2015	318
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Journal of Interactive Marketing	2017	252
Competitive Price Targeting with Smartphone Coupons Jean‐Pierre Dubé, Zheng Fang, Nathan M. Fong, Marketing Science Competitor ResponseGame TheoryMarket DesignPricingPricing Policy	2017	146
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet Eric T. Anderson, Nathan M. Fong, Duncan Simester, Journal of Marketing Research Customer SatisfactionDigital MarketingCorporate TaxConsumer ResearchSearch Engine Marketing	2010	109
Many analysts, one dataset: Making transparent how variations in analytical choices affect results Raphael Silberzahn, Eric Luis Uhlmann, Daniel P. Martin, Behavioral Decision MakingDecision AnalysisSocial InfluenceIndividual Decision MakingJudgmental Forecasting	2017	83
How Targeting Affects Customer Search: A Field Experiment Nathan M. Fong Management Science Marketing AnalyticsCustomer SatisfactionDigital MarketingField ExperimentTargeted Advertising	2016	54
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs Nathan M. Fong, Yuchi Zhang, Xueming Luo, Journal of Marketing Research Marketing AnalyticsBehavioral Decision MakingDigital MarketingConsumer ResearchBusiness Analytics	2019	45
Uninformative Anchors Have Persistent Effects on Valuation Judgments Sangsuk Yoon, Nathan M. Fong Journal of Consumer Psychology	2019	35
The robustness of anchoring effects on preferential judgments Sangsuk Yoon, Nathan M. Fong, Angelika Dimoka Judgment and Decision Making Behavioral Decision MakingConsumer ResearchCognitionQuasi-experimentSocial Sciences	2019	31

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