Concepedia

Rick Ferguson

RF

Statistics

Publications

13

Citations

776

H-Index

11

Active since

2003

Affiliations

Milford Hospital(Current)

Rick Ferguson is an author at Milford Hospital specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementBrandingConsumer ResearchMarketing InsightsBrand StrategyCustomer SatisfactionBrand ManagementConsumer Behavior

Publications per year

2003–2010

13

Publications

13

Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing

Rick Ferguson · Journal of Consumer Marketing · 2008 · 336 citations

Marketing Analytics, Digital Marketing, Consumer Research +23

Loyalty trends for the twenty‐first century

Michael T. Capizzi, Rick Ferguson · Journal of Consumer Marketing · 2005 · 185 citations

Customer Experience, Customer Satisfaction, Digital Marketing +21

The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry

Rick Ferguson, Kelly Hlavinka · Journal of Consumer Marketing · 2007 · 50 citations

Loyalty trends for the 21st century

Mike Capizzi, Rick Ferguson, Richard Cuthbertson · Journal of Targeting Measurement and Analysis for Marketing · 2003 · 34 citations · Full text

Relationship Marketing, Customer Satisfaction, Management +5

Telecom's search for the ultimate customer loyalty platform

Rick Ferguson, Bill Brohaugh · Journal of Consumer Marketing · 2008 · 33 citations

Customer Experience, Customer Satisfaction, Service Assurance +18

1–5 of 13