Concepedia
Statistics
Publications
5
Citations
127
H-Index
Active since
2006
Kelly Hlavinka is an author specializing in customer loyalty, loyalty marketing, and marketing management.
Publications per year
2006–2008
The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry
Rick Ferguson, Kelly Hlavinka · Journal of Consumer Marketing · 2007 · 52 citations
Business, Marketing, Marketing Management +12
Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy
Rick Ferguson, Kelly Hlavinka · Journal of Consumer Marketing · 2006 · 27 citations
Business, Marketing, Marketing Management +14
Choosing the right tools for your relationship banking strategy
Rick Ferguson, Kelly Hlavinka · Journal of Consumer Marketing · 2007 · 25 citations
Business, Marketing, Marketing Management +17
SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments
Rick Ferguson, Kelly Hlavinka · Journal of Consumer Marketing · 2008 · 12 citations
The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever
Rick Ferguson, Kelly Hlavinka · Journal of Consumer Marketing · 2006 · 11 citations
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