Concepedia

Pierre Volle

PV

Statistics

Publications

3

Citations

446

H-Index

3

Active since

2001

Affiliations

Université Paris Dauphine-PSL(Current)

Pierre Volle is an author at Université Paris Dauphine-PSL specializing in business, marketing, and marketing management.

Publications per year

2001–2021

3

Publications

3

Perceived benefits of loyalty programs: Scale development and implications for relational strategies

Aîda Mimouni-Chaabane, Pierre Volle · Journal of Business Research · 2009 · 331 citations

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The short-term effect of store-level promotions on store choice, and the moderating role of individual variables

Pierre Volle · Journal of Business Research · 2001 · 77 citations

, , +17

Shifting to phygital experience management with design science: a six-step method to manage customer journeys

Florence Jacob, Virginie Pez, Pierre Volle · Journal of Strategic Marketing · 2021 · 38 citations

, , +9

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