Virginie Pez

Shifting to phygital experience management with design science: a six-step method to manage customer journeys

Florence Jacob, Virginie Pez, Pierre Volle · Journal of Strategic Marketing · 2021 · 38 citations

Business, Marketing, Marketing Management +9

“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

Aïda Mimouni Chaabane, Virginie Pez · Journal of Retailing and Consumer Services · 2017 · 26 citations

Business, Marketing, Marketing Management +16

Because I'm worth it: The impact of given versus perceived status on preferential treatment effectiveness

Virginie Pez, Raphaëlle Butori, Gwarlann de Kerviler · Journal of Business Research · 2015 · 17 citations

Social Sciences, Psychology, Social Psychology +6

The reward gap in hierarchical loyalty programmes: how to enhance bottom-tier customers’ loyalty without alienating top-tier customers

Aïda Mimouni Chaabane, Virginie Pez · Journal of Marketing Management · 2019 · 10 citations

Business, Marketing, Marketing Management +17