Raphaëlle Butori

Statistics

Publications

Citations

281

H-Index

Active since

2010

Affiliations

École Supérieure des Sciences Économiques et Commerciales(Current)

CY Cergy Paris Université

SKEMA Business School

Raphaëlle Butori is an author at École Supérieure des Sciences Économiques et Commerciales specializing in marketing, marketing management, and business.

Publications per year

2010–2023

Publications

How national culture impacts teenage shopping behavior: Comparing French and American consumers

Élodie Gentina, Raphaëlle Butori, Gregory M. Rose et al. · Journal of Business Research · 2013 · 73 citations

Business, Marketing, Marketing Management +13

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

Raphaëlle Butori, Arnaud De Bruyn · International Journal of Research in Marketing · 2013 · 51 citations

Social Sciences, Marketing, Marketing Management +8

The determinants of approval of online consumer revenge

Gisèle de Campos Ribeiro, Raphaëlle Butori, Emmanuelle Le Nagard · Journal of Business Research · 2018 · 46 citations

Business, Marketing, Marketing Management +6

Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership

Élodie Gentina, Raphaëlle Butori, Timothy B. Heath · Journal of Business Research · 2012 · 43 citations

Management, Leadership, Social Psychology +13

Proposition for an improved version of the consumer entitlement inventory

Raphaëlle Butori · Psychology and Marketing · 2010 · 31 citations

Business, Marketing, Marketing Management +7

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