Raphaëlle Butori

How national culture impacts teenage shopping behavior: Comparing French and American consumers

Élodie Gentina, Raphaëlle Butori, Gregory M. Rose et al. · Journal of Business Research · 2013 · 73 citations

American Consumers, Culture, Consumer Culture +10

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

Raphaëlle Butori, Arnaud De Bruyn · International Journal of Research in Marketing · 2013 · 49 citations

Customer Satisfaction, Consumer Choice, Behavioral Decision Making +12

The determinants of approval of online consumer revenge

Gisèle de Campos Ribeiro, Raphaëlle Butori, Emmanuelle Le Nagard · Journal of Business Research · 2018 · 46 citations

Online Consumer Revenge, Online Customer Behavior, Interactive Marketing +6

Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership

Élodie Gentina, Raphaëlle Butori, Timothy B. Heath · Journal of Business Research · 2012 · 42 citations

Social Identity, Behavioral Sciences, Opinion Leadership +12

Proposition for an improved version of the consumer entitlement inventory

Raphaëlle Butori · Psychology and Marketing · 2010 · 31 citations

Consumer Economics, Consumer Uncertainty, Value Theory +19