Emmanuelle Le Nagard

Statistics

Publications

Citations

137

H-Index

Active since

2005

Affiliations

École Supérieure des Sciences Économiques et Commerciales(Current)

CY Cergy Paris Université

Université Paris Dauphine-PSL

Emmanuelle Le Nagard is an author at École Supérieure des Sciences Économiques et Commerciales specializing in consumer research, consumer behavior, and management.

ORCID

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBehavioral EconomicsInteractive MarketingEconomicsUser ExperienceSocial Influence

Publications per year

2005–2023

Publications

The determinants of approval of online consumer revenge

Gisèle de Campos Ribeiro, Raphaëlle Butori, Emmanuelle Le Nagard · Journal of Business Research · 2018 · 46 citations

Online Consumer Revenge, Online Customer Behavior, Interactive Marketing +6

Differential effects of price‐beating versus price‐matching guarantee on retailers' price image

Pierre Desmet, Emmanuelle Le Nagard · Journal of Product & Brand Management · 2005 · 35 citations

Consumer Uncertainty, Consumer Research, Market Design +20

Comparing Lead Users to Emergent‐Nature Consumers as Sources of Innovation at Early Stages of New Product Development

Linda Hamdi‐Kidar, Peter Keinz, Emmanuelle Le Nagard et al. · Journal of Product Innovation Management · 2019 · 24 citations

Lu Concept, Innovation Adoption, Digital Marketing +22

The role of negative physical contagion in the online purchase of second-hand products

Marjolaine Bezançon, Denis Guiot, Emmanuelle Le Nagard · Recherche et Applications en Marketing (English Edition) · 2019 · 18 citations

Behavioral Decision Making, Consumer Study, Consumer Research +20

A typology of consumers regarding perceived obsolescence: The paradox of eco-conscious consumers

Valérie Guillard, Emmanuelle Le Nagard, Gisèle de Campos Ribeiro · Journal of Cleaner Production · 2023 · 14 citations

Customer Satisfaction, Economics, Consumer Culture +12

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