Concepedia

Pierre Desmet

PD

Statistics

Publications

12

Citations

528

H-Index

11

Active since

1998

Affiliations

Université Paris Dauphine-PSL(Current)

École Supérieure des Sciences Économiques et Commerciales

CY Cergy Paris Université

Université Paris Sciences et Lettres

Centre National de la Recherche Scientifique

Pierre Desmet is an author at Université Paris Dauphine-PSL specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessConsumer BehaviorBehavioral Decision MakingEconomicsMarket DesignCommunicationConsumer Choice

Publications per year

1998–2019

12

Publications

12

Estimation of product category sales responsiveness to allocated shelf space

Pierre Desmet, Valérie Renaudin · International Journal of Research in Marketing · 1998 · 167 citations

Market Analysis, Management, Consumer Research +11

Asking for less to obtain more

Pierre Desmet · Journal of Interactive Marketing · 1999 · 75 citations

Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets

Camille Lacan, Pierre Desmet · Journal of Consumer Marketing · 2017 · 66 citations

Two-sided Markets, Behavioral Decision Making, Digital Marketing +28

Ask and ye shall receive: The effect of the appeals scale on consumers’ donation behavior

Pierre Desmet, Fred M. Feinberg · Journal of Economic Psychology · 2003 · 63 citations

Customer Satisfaction, Public Policy, Consumer Decision Making +11

Differential effects of price‐beating versus price‐matching guarantee on retailers' price image

Pierre Desmet, Emmanuelle Le Nagard · Journal of Product & Brand Management · 2005 · 35 citations

Consumer Uncertainty, Consumer Research, Market Design +20

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