Fred M. Feinberg

A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments

Carolyn Yoon, Angela Gutchess, Fred M. Feinberg et al. · Journal of Consumer Research · 2006 · 302 citations

Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading^*

Jeremy J. Michalek, Fred M. Feinberg, Panos Y. Papalambros · Journal of Product Innovation Management · 2004 · 279 citations

Design Decision, Engineering Capabilities, Consumer Uncertainty +19

Decision-Making Processes in Social Contexts

Elizabeth Bruch, Fred M. Feinberg · Annual Review of Sociology · 2017 · 259 citations · Full text

Behavioral Decision Making, Social Process, Choice Theory +19

Leveraging Missing Ratings to Improve Online Recommendation Systems

Yuanping Ying, Fred M. Feinberg, Michel Wedel · Journal of Marketing Research · 2006 · 166 citations

Prior Product Ratings, Engineering, Digital Marketing +20

Beyond conjoint analysis: Advances in preference measurement

Oded Netzer, Olivier Toubia, Eric T. Bradlow et al. · Marketing Letters · 2008 · 140 citations

Marketing, Engineering, Behavioral Decision Making +9