Concepedia

Olivier Toubia

OT

Statistics

Publications

43

Citations

4.3K

H-Index

30

Active since

2002

Affiliations

Columbia University(Current)

Massachusetts Institute of Technology

University of Pennsylvania

Hong Kong University of Science and Technology

Olivier Toubia is an author at Columbia University specializing in marketing, business, and economics.

Publications per year

2002–2025

43

Publications

43

Deriving Value from Social Commerce Networks

Andrew T. Stephen, Olivier Toubia · Journal of Marketing Research · 2010 · 809 citations

Business, Business Economics, Economics +14

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Olivier Toubia, Andrew T. Stephen · Marketing Science · 2013 · 481 citations

Social Sciences, Communication, Economics +16

Idea Generation, Creativity, and Incentives

Olivier Toubia · Marketing Science · 2006 · 264 citations

Management, Economics, Marketing +17

Fast Polyhedral Adaptive Conjoint Estimation

Olivier Toubia, Duncan Simester, John R. Hauser et al. · Marketing Science · 2003 · 215 citations · Full text

Business, Marketing, Marketing Management +9

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters

Olivier Toubia, Eric J. Johnson, Theodoros Evgeniou et al. · Management Science · 2012 · 162 citations

Business, Decision Sciences, Economics +17

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