Olivier Toubia

Deriving Value from Social Commerce Networks

Andrew T. Stephen, Olivier Toubia · Journal of Marketing Research · 2010 · 807 citations

Digital Marketing, Social Commerce, Value Theory +20

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Olivier Toubia, Andrew T. Stephen · Marketing Science · 2013 · 475 citations

Social Medium Monitoring, Social Influence, Communication +20

Idea Generation, Creativity, and Incentives

Olivier Toubia · Marketing Science · 2006 · 261 citations

Creative Communications, Behavioral Decision Making, Project Management +23

Fast Polyhedral Adaptive Conjoint Estimation

Olivier Toubia, Duncan Simester, John R. Hauser et al. · Marketing Science · 2003 · 213 citations

Engineering, Optimal Experimental Design, Classical Test Theory +17

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters

Olivier Toubia, Eric J. Johnson, Theodoros Evgeniou et al. · Management Science · 2012 · 161 citations