Concepedia

Carolyn Yoon

CY

52

Publications

4.9K

Citations

33

H-Index

1996

Active since

Affiliations

University of Michigan(Current)

University of Illinois Urbana-Champaign

Stanford University

Duke University

Carolyn Yoon is an author at University of Michigan specializing in social sciences, psychology, and cognitive science.

Top concepts

Social SciencesPsychologyCognitive ScienceConsumer ResearchMarketingManagementSocial CognitionBehavioral ScienceConsumer Decision MakingConsumer Behavior

Publications per year

1996–2024

52

Publications

52

Consumer Neuroscience: Applications, Challenges, and Possible Solutions

Vinod Venkatraman, Scott A. Huettel, Carolyn Yoon · Journal of Marketing Research · 2015 · 426 citations

Neuropsychology, Consumer Neuroscience Research, Consumer Study +19

How Warnings about False Claims Become Recommendations

Ian Skurnik, Carolyn Yoon, Denise C. Park et al. · Journal of Consumer Research · 2005 · 400 citations

A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments

Carolyn Yoon, Angela Gutchess, Fred M. Feinberg et al. · Journal of Consumer Research · 2006 · 302 citations

Consumer decision making and aging: Current knowledge and future directions

Carolyn Yoon, Catherine Cole, Michelle P. Lee · Journal of Consumer Psychology · 2009 · 299 citations · Full text

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion

James A. Mourey, Jenny G. Olson, Carolyn Yoon · Journal of Consumer Research · 2017 · 214 citations

Behavioral Decision Making, Affective Design, Social Psychology +23

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