Vinod Venkatraman

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou et al. · Journal of Marketing Research · 2014 · 483 citations

Behavioral Decision Making, Traditional Measures, Targeted Advertising +26

Consumer Neuroscience: Applications, Challenges, and Possible Solutions

Vinod Venkatraman, Scott A. Huettel, Carolyn Yoon · Journal of Marketing Research · 2015 · 426 citations

Neuropsychology, Consumer Neuroscience Research, Consumer Study +19

The Neural Basis of Interindividual Variability in Inhibitory Efficiency after Sleep Deprivation

Y. M. Lisa Chuah, Vinod Venkatraman, David F. Dinges et al. · Journal of Neuroscience · 2006 · 301 citations · Full text

Sleep Disorders, Sleep Health, Brain Function +24

Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making

Vinod Venkatraman, John W. Payne, James R. Bettman et al. · Neuron · 2009 · 223 citations · Full text

Risky Decision Making, Cognitive Science, Behavioral Decision Making +12

Age and culture modulate object processing and object-scene binding in the ventral visual area

Joshua Oon Soo Goh, Michael W.L. Chee, Jiat Chow Tan et al. · Cognitive Affective & Behavioral Neuroscience · 2007 · 199 citations · Full text

Early Vision, Cognitive Science, Visual Cognition +11