Concepedia

Valérie Guillard

VG

9

Publications

241

Citations

9

H-Index

2012

Active since

Affiliations

Université Paris Dauphine-PSL(Current)

Centre National de la Recherche Scientifique

Université de Reims Champagne-Ardenne

Valérie Guillard is an author at Université Paris Dauphine-PSL specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessEconomicsBehavioral Decision MakingUrban SpacePublic PolicySocial Sciences

Publications per year

2012–2023

9

Publications

9

Macromarketing Issues on the Sidewalk

Valérie Guillard, Dominique Roux · Journal of Macromarketing · 2014 · 43 citations

Sustainable Consumption, Engineering, Sustainable Development +21

Circulation of objects between strangers in public space: An analysis of forms of sociality among disposers and gleaners

Dominique Roux, Valérie Guillard · Recherche et Applications en Marketing (English Edition) · 2016 · 40 citations

Public Space, Education, Social Influence +20

Consumers who avoid relationships: social anxiety in commercial contexts

Éva Delacroix, Valérie Guillard · Journal of Consumer Behaviour · 2016 · 36 citations

Consumer Study, Social Psychology, Consumer Research +19

Of counter spaces of provisioning

Dominique Roux, Valérie Guillard, Vivien Blanchet · Marketing Theory · 2017 · 27 citations

Provisioning (Technology), Public Space, Parasite Heterotopia +21

Anticonsumption Consciousness in Pursuit of Sustainability

Valérie Guillard · Journal of Public Policy & Marketing · 2018 · 26 citations

Consumer Uncertainty, Behavioral Decision Making, Moral Considerations +25

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