Concepedia

Linda Hamdi‐Kidar

LH

Statistics

Publications

4

Citations

115

H-Index

4

Active since

2013

Affiliations

Université Toulouse-I-Capitole(Current)

CY Cergy Paris Université

Linda Hamdi‐Kidar is an author at Université Toulouse-I-Capitole specializing in marketing, interactive marketing, and consumer behavior.

Top concepts

MarketingBusinessManagementConsumer BehaviorConsumer ResearchInteractive MarketingBrandingBrand StrategyUser ExperienceBrand Development

Publications per year

2013–2019

4

Publications

4

Triggers entrepreneurship among creative consumers

Linda Hamdi‐Kidar, Cyrielle Vellera · Journal of Business Research · 2018 · 42 citations

Entrepreneurial Phenomenon, Creative Consumers, Creativity +4

Analysing moderated mediation effects: Marketing applications

Sylvie Borau, Assâad El Akremi, Leïla Elgaaïed‐Gambier et al. · Recherche et Applications en Marketing (English Edition) · 2015 · 36 citations

Customer Satisfaction, Consumer Study, Interactive Marketing +14

Comparing Lead Users to Emergent‐Nature Consumers as Sources of Innovation at Early Stages of New Product Development

Linda Hamdi‐Kidar, Peter Keinz, Emmanuelle Le Nagard et al. · Journal of Product Innovation Management · 2019 · 24 citations

Lu Concept, Innovation Adoption, Digital Marketing +22

Lead-users in marketing: Questions and new psychometric contributions

Éric Vernette, Amina Béji‐Bécheur, Mathilde Gollety et al. · Recherche et Applications en Marketing (English Edition) · 2013 · 13 citations

Marketing Analytics, Customer Satisfaction, Co-creation Competencies +23

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