Concepedia

Éric Vernette

ÉV

Statistics

Publications

8

Citations

289

H-Index

8

Active since

2004

Affiliations

Université Toulouse-I-Capitole(Current)

Éric Vernette is an author at Université Toulouse-I-Capitole specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingBusinessArtsBrandingMarketing InsightsMarketing Communication

Publications per year

2004–2019

8

Publications

8

Targeting Women's Clothing Fashion Opinion Leaders In Media Planning: An Application For Magazines

Éric Vernette · Journal of Advertising Research · 2004 · 97 citations

Emerging Media, Different Media, Media Innovation +27

Co-creation with Consumers: Who has the Competence and Wants to Cooperate?

Éric Vernette, Linda Hamdi Kidar · International Journal of Market Research · 2013 · 79 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +17

Increasing consumer well-being: risk as potential driver of happiness

Nawel Ayadi, Corina Paraschiv, Éric Vernette · Applied Economics · 2017 · 30 citations

Quality Of Life, Behavioral Sciences, Health Sciences +12

Comparing Lead Users to Emergent‐Nature Consumers as Sources of Innovation at Early Stages of New Product Development

Linda Hamdi‐Kidar, Peter Keinz, Emmanuelle Le Nagard et al. · Journal of Product Innovation Management · 2019 · 24 citations

Lu Concept, Innovation Adoption, Digital Marketing +22

Etudes de marché

J.-L. Giannelloni, Éric Vernette · RePEc: Research Papers in Economics · 2012 · 18 citations

General Music, French

1–5 of 8