Concepedia

Nawel Ayadi

NA

Statistics

Publications

6

Citations

155

H-Index

6

Active since

2010

Affiliations

Université Fédérale de Toulouse Midi-Pyrénées(Current)

Centre National de la Recherche Scientifique

Institut Supérieur de Gestion de Tunis

Université Toulouse-I-Capitole

Université Paris Cité

Nawel Ayadi is an author at Université Fédérale de Toulouse Midi-Pyrénées specializing in social sciences, consumer research, and marketing.

Top concepts

Social SciencesConsumer ResearchMarketingManagementPsychologyConsumer BehaviorBehavioral ScienceBehavioral Decision MakingArtsHealth

Publications per year

2010–2017

6

Publications

6

An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales

Nawel Ayadi, M Giraud, Christine Gonzalez · Journal of Retailing and Consumer Services · 2013 · 45 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +15

Consumer purchase intentions for green products: Mediating role of WTP and moderating effects of framing

Nawel Ayadi, Alexandre Lapeyre · Journal of Marketing Communications · 2014 · 35 citations · Full text

Increasing consumer well-being: risk as potential driver of happiness

Nawel Ayadi, Corina Paraschiv, Éric Vernette · Applied Economics · 2017 · 30 citations

Quality Of Life, Behavioral Sciences, Health Sciences +12

Online dynamic pricing and consumer-perceived ethicality: Synthesis and future research

Nawel Ayadi, Corina Paraschiv, Xavier Rousset · Recherche et Applications en Marketing (English Edition) · 2017 · 18 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +20

Political communication management

Cälin Gurǎu, Nawel Ayadi · Journal of Communication Management · 2011 · 17 citations

Political Campaigning, Political Process, Public Opinion +24

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