Concepedia
Statistics
Publications
59
Citations
3K
H-Index
28
Active since
1999
Affiliations
Montpellier Business School(Current)
Université de Montpellier
University of Southampton
Heriot-Watt University
University of Winchester
Cälin Gurǎu is an author at Montpellier Business School specializing in business, marketing, and marketing management.
Publications per year
1999–2022
A life‐stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers
Cälin Gurǎu · Journal of Consumer Marketing · 2012 · 287 citations
Business, Marketing, Marketing Management +11
Creativity, self-efficacy, and small-firm performance: the mediating role of entrepreneurial orientation
Anis Khedhaouria, Cälin Gurǎu, Olivier Torrès · Small Business Economics · 2014 · 210 citations
Management, Entrepreneurship, Strategic Management +14
Integrated online marketing communication: implementation and management
Cälin Gurǎu · Journal of Communication Management · 2008 · 210 citations
Business, Marketing, Marketing Management +10
International green marketing
Cälin Gurǎu, Ashok Ranchhod · International Marketing Review · 2005 · 159 citations
Business, International Business, Marketing +15
Evaluating the educational effectiveness of simulation games: A value generation model
Ashok Ranchhod, Cälin Gurǎu, Euripides Loukis et al. · Information Sciences · 2013 · 121 citations
Education, Educational Psychology, Educational Technology +16
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