Concepedia

Cälin Gurǎu

CG

Statistics

Publications

59

Citations

2.9K

H-Index

28

Active since

1999

Affiliations

Montpellier Business School(Current)

Université de Montpellier

University of Southampton

Heriot-Watt University

University of Winchester

Cälin Gurǎu is an author at Montpellier Business School specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementBusiness StrategyMarketing StrategyDigital MarketingInteractive MarketingEntrepreneurshipConsumer Research

Publications per year

1999–2022

59

Publications

59

A life‐stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers

Cälin Gurǎu · Journal of Consumer Marketing · 2012 · 280 citations

European Union Countries, Consumer Study, Consumer Research +20

Integrated online marketing communication: implementation and management

Cälin Gurǎu · Journal of Communication Management · 2008 · 209 citations

Digital Marketing, Online Communication, Communication +21

Creativity, self-efficacy, and small-firm performance: the mediating role of entrepreneurial orientation

Anis Khedhaouria, Cälin Gurǎu, Olivier Torrès · Small Business Economics · 2014 · 205 citations

Entrepreneurial Innovation, Creativity, Management +9

International green marketing

Cälin Gurǎu, Ashok Ranchhod · International Marketing Review · 2005 · 158 citations

Green Marketing, International Marketing, Ecological Products +18

Evaluating the educational effectiveness of simulation games: A value generation model

Ashok Ranchhod, Cälin Gurǎu, Euripides Loukis et al. · Information Sciences · 2013 · 118 citations

Educational Effectiveness, Gamification, Design +9

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