Concepedia
Statistics
Publications
36
Citations
1.5K
H-Index
22
Active since
1998
Affiliations
University of Southampton(Current)
University of Winchester
Montpellier Business School
Southampton Solent University
Heriot-Watt University
Ashok Ranchhod is an author at University of Southampton specializing in marketing, business, and marketing management.
Publications per year
1998–2019
International green marketing
Cälin Gurǎu, Ashok Ranchhod · International Marketing Review · 2005 · 159 citations
Business, International Business, Marketing +15
Evaluating the educational effectiveness of simulation games: A value generation model
Ashok Ranchhod, Cälin Gurǎu, Euripides Loukis et al. · Information Sciences · 2013 · 121 citations
Education, Educational Psychology, Educational Technology +16
Market orientation and customer satisfaction: Evidence from British machine tool industry
Satyendra Singh, Ashok Ranchhod · Industrial Marketing Management · 2003 · 114 citations
Business, Manufacturing Engineering, Marketing +12
Market orientation and performance in the biotechnology industry: An exploratory empirical analysis
Kwaku Appiah‐Adu, Ashok Ranchhod · Technology Analysis and Strategic Management · 1998 · 113 citations
Business, Biotechnology, Strategic Management +7
Comparing respondents of e‐mail and mail surveys: understanding the implications of technology
Ashok Ranchhod, Fan Zhou · Marketing Intelligence & Planning · 2001 · 107 citations
Business, Marketing, Marketing Management +14
1–5 of 36