Concepedia

Gwarlann de Kerviler

GD

Statistics

Publications

11

Citations

1.7K

H-Index

10

Active since

2015

Affiliations

Institut d'Economie Scientifique Et de Gestion(Current)

Centre National de la Recherche Scientifique

Université de Lille

Lille Économie Management

Université Catholique de Lille

Gwarlann de Kerviler is an author at Institut d'Economie Scientifique Et de Gestion specializing in marketing, business, and social sciences.

Publications per year

2015–2024

11

Publications

11

Authenticity under threat: When social media influencers need to go beyond self-presentation

Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard · Journal of Business Research · 2018 · 1.1K citations

Social Sciences, Communication, Social Psychology +12

Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

Gwarlann de Kerviler, Nathalie Demoulin, Pietro Zidda · Journal of Retailing and Consumer Services · 2016 · 355 citations

Business, Marketing, Retail Management +17

Luxury brand experiences and relationship quality for Millennials: The role of self-expansion

Gwarlann de Kerviler, Carlos M. Rodriguez · Journal of Business Research · 2019 · 144 citations · Full text

Business, Marketing, Marketing Management +14

“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality

Gwarlann de Kerviler, Nico Heuvinck, Élodie Gentina · Journal of Business Ethics · 2021 · 54 citations

Business, Marketing, Marketing Management +15

Self-referencing narratives to predict consumers' preferences in the luxury industry: A longitudinal study

Caroline Ardelet, Barbara Slavich, Gwarlann de Kerviler · Journal of Business Research · 2015 · 42 citations

Social Sciences, Marketing, Psychology +16

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