Pietro Zidda

Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

Gwarlann de Kerviler, Nathalie Demoulin, Pietro Zidda · Journal of Retailing and Consumer Services · 2016 · 355 citations

Business, Marketing, Retail Management +17

“Couchsurfing has made me a better person and the world a better place”: the transformative power of collaborative tourism experiences

Alain Decrop, Giacomo Del Chiappa, Jérôme Mallargé et al. · Journal of Travel & Tourism Marketing · 2017 · 142 citations

Management, Hospitality Management, Tourism Management +11

On the impact of loyalty cards on store loyalty: Does the customers’ satisfaction with the reward scheme matter?

Nathalie Demoulin, Pietro Zidda · Journal of Retailing and Consumer Services · 2007 · 121 citations

Business, Marketing, Marketing Management +12

Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market

Nathalie Demoulin, Pietro Zidda · Journal of Retailing · 2009 · 118 citations

Business, Marketing, Retail Management +17

Are loyalty program members really engaged? Measuring customer engagement with loyalty programs

Virginie Bruneau, Valérie Swaen, Pietro Zidda · Journal of Business Research · 2018 · 98 citations

Business, Marketing, Marketing Management +16