Aïda Mimouni Chaabane

Author

Also Known As

Aida Mimouni Chaabane, Aida Mimouni-Chaabane, Aîda Mimouni Chaabane, Aïda Mimouni Chaabane, Mimouni Chaabane, Aida, Mimouni Chaabane, Aïda, Mimouni-Chaabane, Aïda

Publications

152

Citations

H-Index

Concepts

All Affiliations

CY Cergy Paris Université Université Paris Cité Théorie Économique, Modélisation et Applications Université Paris-Panthéon-Assas

About

Aïda Mimouni Chaabane is an author at CY Cergy Paris Université specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	3	3	115
2	Management	3	3	115
3	Marketing	3	3	115
4	Advertising Effectiveness	2	2	90
5	Brand Building	2	2	74

Aïda Mimouni Chaabane

Publications

125

Citations

H-Index

Page 1

	Year	Citations
The double-edge effect of retailers’ cause-related marketing Aïda Mimouni Chaabane, Béatrice Parguel International Journal of Retail & Distribution Management AdvertisingWarm GlowConsumer MotivationMedia MarketingLow Altruism	2016	49
Competitive advertising within store flyers: A win–win strategy? Aïda Mimouni Chaabane, Ouidade Sabri, Béatrice Parguel Journal of Retailing and Consumer Services AdvertisingTargeted AdvertisingManagementBusinessBrand Development	2010	41
“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept Aïda Mimouni Chaabane, Virginie Pez Journal of Retailing and Consumer Services Brand EquitySpecial ”Consumer StudyBrand ConceptManagement	2017	25
The reward gap in hierarchical loyalty programmes: how to enhance bottom-tier customers’ loyalty without alienating top-tier customers Aïda Mimouni Chaabane, Virginie Pez Journal of Marketing Management	2019	10

Page 1