Concepedia
Statistics
Publications
5
Citations
138
H-Index
Active since
2010
Affiliations
CY Cergy Paris Université(Current)
Théorie Économique, Modélisation et Applications
Université Paris Dauphine-PSL
Université Paris Cité
Centre National de la Recherche Scientifique
Aïda Mimouni Chaabane is an author at CY Cergy Paris Université specializing in marketing management, marketing, and business.
Publications per year
2010–2020
The double-edge effect of retailers’ cause-related marketing
Aïda Mimouni Chaabane, Béatrice Parguel · International Journal of Retail & Distribution Management · 2016 · 51 citations
Business, Marketing, Marketing Management +12
Competitive advertising within store flyers: A win–win strategy?
Aïda Mimouni Chaabane, Ouidade Sabri, Béatrice Parguel · Journal of Retailing and Consumer Services · 2010 · 41 citations
Business, Marketing, Marketing Management +16
“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
Aïda Mimouni Chaabane, Virginie Pez · Journal of Retailing and Consumer Services · 2017 · 26 citations
The reward gap in hierarchical loyalty programmes: how to enhance bottom-tier customers’ loyalty without alienating top-tier customers
Aïda Mimouni Chaabane, Virginie Pez · Journal of Marketing Management · 2019 · 10 citations
Business, Marketing, Marketing Management +17
Does Fashionization Impede Luxury Brands’ CSR Image?
Béatrice Parguel, Thierry Delécolle, Aïda Mimouni Chaabane · Sustainability · 2020 · 10 citations · Full text
Business, Marketing, Marketing Management +8
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