Journal of Business Research · 2009 · 331 citations · 42 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementPsychometricsRelationship MarketingCustomer EngagementCustomer Experience ManagementCustomer LoyaltyCustomer SatisfactionLoyalty Program ManagementRelationship QualityLoyalty MarketingLoyalty Program EffectivenessLoyalty Program EffectsLoyalty Program MarketingLoyalty Program ModelLoyalty Program SatisfactionLoyalty Program StrategyPerceived Benefits Of Change
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